Shoe Dog

Encourage experimentation: Embrace calculated risks and allow yourself to fail\u2014this is where innovation thrives!
Build trust: Foster an environment of transparency to enhance team collaboration.
Empower your team: Give employees the freedom to make decisions. The more ownership they feel, the more engaged they become.
Emphasise talent density: Focus on hiring the best people and maintaining an exceptional team dynamic.
Adaptability is key: Be ready to reinvent processes when they no longer serve your goals.

A Memoir by the Creator of Nike

by Phil Knight

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Shoe Dog is the memoir of Nike’s founder and former CEO Phil Knight. From his early beginnings as a limited but enthusiastic student athlete with an idea about selling Japanese trainers, Knight recounts Nike’s emergence as the leading global sportswear brand, a journey filled with success, failure and powerful insights into what it takes to build a successful business.

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